Remember, if it doesn't sell, it isn't creative.

Andy's Articles

READ ANDY'S ARTICLES

andy's articles

Below you will find a selection of cutting-edge articles Andy has written for magazines, journals and industry newsletters.

These articles cover almost all areas of contemporary communication.

How To Waste $100,000 On 5 Full Page Ads...
How to use the envelope for maximum effect....
Those that study the art of direct marketing, make less mistakes...
Literate manslaughter and the vital importance of a strong opening paragraph
Charlatans, Crap and Junk Mail... the concern grows...
Your Mailing Is Your Salesman
How To Write Off The Page Ads - Part 1
How To Write Off The Page Ads - Part 2
How to Communicate More Effectively - Part 1
How To Communicate More Effectively - Part 2
We've Got To Fight Every Day, To Keep Mediocrity At Bay
A Guaranteed Formula
Attention To Detail
Caples - Revisited And Updated
Copy Layout & Approach
Email Copy
Headlines

Don't Want To Have A Relationship With You
Learn From The Best
The Copywriter Is Now The Star
The Offer
Where It All Began
The 5 Deadly Sins Of Copy Creativity
The Lunatics are Running the Asylum
Look Back - There are Rich Treasures to Discover
Andy Is Back
What The Hell Is Happening To Emails!
Some Lead. Others Follow. But Listening To Advice From A Genius Always Helps…

Here are other articles Andy has written for Marketing & Business magazines all over the world:

Direct Mail - The Big Brother Of Direct Marketing
Why Is Automotive Advertising So Desperately Poor In The Gulf ?
Heartbreak In The Hotel Industry - How Has It Taken So Long?
Copywriting - The Direct Response Way
Marketing To The Over 50's
Why Hire A Professional Copywriter?
The Gulf Marketplace Is Nowhere Near Ready For CRM
CRM? Don't Make Me Laugh…
The Mass Market Is Dead
Don't Want To Have A Relationship With You …

To find out more about Andy click here