Buy the DVD
Andy's wonderful new DVD on copywriting is now available. Order online TODAY!
Copywriting for direct marketing is a very specialist discipline.
A lot of people think they can write. Only a handful can. Andy Owen is recognised as one of the very best…
Everyone uses words. But the professional copywriter knows how to use the correct ones to grab attention and sell.
On this groundbreaking DVD, Andy will show you how to write copy that sells. You will learn the special techniques and hidden secrets of the professionals.
These will include:
- In direct mail, the letter is 4 times more important than the creative
- In selling copy, emotional words always work better than intellectual words
- The P.S. is very important and is read by 79% of readers almost immediately
- The headline of a letter or ad must contain relevance and benefit to the reader
What's more, you will also discover a treasure trove of tips and recommendations to enable you to write better copy. Some gems include:
- The 4 bases of success in copywriting
- The key words that make people buy
- The formula for copy success
- Why benefit-led copy beats feature-led copy every time
…and much, much more…
In addition Andy will showcase over 30 great examples of good, bad and truly sensational copy, including the best sales letter ever written.
So, don't delay. Order your own copy of this fabulous DVD today and enjoy the unique style of one of the world's most respected and popular dm copywriters.
The secrets, tips and techniques on how to write effective copy for direct mail, direct response ads, emails, inserts and promotional brochures are all here…
Click here to buy online
Andy Owen
Andy is a senior figure in the International communications industry, specifically in the area of direct marketing, in which he has worked for over 25 years.
Andy Owen & Associates Ltd is his own successful direct marketing consultancy which also incorporates a specialist copywriting division called Copywriting That Sells
Andy presents conferences, seminars, workshops and training sessions on all aspects of contemporary direct marketing all over the world and travels over 100,000 miles a year preaching the dm gospel.
He works for the DMA and the Institute Of Direct Marketing in the U.K. and writes a monthly feature on Copywriting called Copycat for the Chartered Institute Of Marketing.
He also speaks regularly for the International Advertising Association and writes for numerous International marketing and business publications
