Every single piece of promotional collateral, whatever the media, should not only influence and persuade people to respond, it should also positively effect the way they feel about the brand.

What the organiser said in Cape Town

"You put together a full day's workshop that not only was professionally and enthusiastically presented, but it kept the audience captivated at all times. Your passion for the direct marketing industry is admirable, and anybody being serious about their continued existence in this business would have been inspired by the passion and knowledge that you shared with the audience.

Your most pertinent comment, 'times change, people don't', really hit home and the content of your workshop did a wonderful job in reminding us of this. The references to the great direct marketing campaigns of the grand masters, helped to hit home the point that it is the respect of the fundamentals of great copy that are the cornerstone to successful direct marketing campaigns.

You certainly motivated us to discover or Òre-discoverÓ the secrets of successful direct marketing, even to the extent that we now have an enthusiastic Òreading communityÓ in our marketing department, enthusiastically reading books of the grand masters you shared with us.

Andy, thank you for sharing your knowledge and passion with us and for inspiring us to see our business as a never-ending, but exciting and rewarding process of learning and perfecting the skills of direct communication. We feel great to be in this industry and I am confident that many of the participants of the Cape Town event left feeling very much the same way.

Eckhard Marshing, CEO, Arcadia, Cape Town South Africa

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