Andy Owen is coming to Dublin

'Discover the Secrets of Successful Direct Marketing
A Full Day Masterclass'

An event that has been described as "probably the most important direct marketing event ever staged in Ireland..."

18th September 2008 - 9.00am - 4.00pm – Radisson SAS Royal Hotel, Dublin

Andy's Events
Andy presenting in Moscow last year

Things you will discover
on the day:

Creative for direct marketing - why it’s very different than traditional advertising
Direct mail explained and explored - what you must do and what you must not
Envelopes, response forms & reply devices - and how to create winners
Promotional postcards - one of the best-kept secrets of DM
Guarantees & testimonials - why you should always use them
Typography - fonts to use and fonts to avoid
Testing - an essential discipline. How to create meaningful test campaigns
Direct response advertising - how to create ads that pull response
Online and digital marketing - how to create messages that cut through the morass
Copywriting - discover the secrets and techniques of the professionals and learn how to harness the enormous power of words...

...and much, much more, including over 100 campaign examples from around the world.

In association with
Radio Show

On Thursday 18th September 2008, one of the world’s most respected direct marketers - Andy Owen, is coming to Dublin.

He is an inspirational character, with a unique passion. He will be here to present a full day show called ‘'Discover the secrets of successful direct marketing'.

It will be a groundbreaking event. During this incredible day, Andy will share with the audience, the very latest creative, copy and strategic techniques, tips and secrets of contemporary direct marketing.

He will show you how direct marketing works. He will share with you the secrets and techniques that are used by the professionals to create campaigns that deliver “cash register” response...

Some recent comments regarding Andy...

"Andy has the magnificent talent of inspiring and convincing any audience..."

"...a world-class expert in DM..."

"the Creative Masterclass was full of vivid examples and brilliant ideas..."

" professionally and enthusiastically presented and it kept the audience captivated at all times..."

"I thought Gummesson was God but now I've seen you in action, I might have to review that..."

"simply brilliant..!"

"Great humour and a relaxed performance make Andy a superb lecturer..."

See more testimonials on Andy, plus show information here.

Visit Andy's websites andyowen.co.uk and copywritingthatsells.com

This will be a unique event for Ireland and it promises to be something really special from one of world’s most sought-after and popular marketing figures. Cost €350 per delegate - including a networking lunch.

Places will go fast. In fact, some seats have already been sold.

So, don't be disappointed, respond today! To book or further information: + 353 (0)86 390 9083 or e.mail thepersuaders@mac.com