Every single piece of promotional collateral, whatever the media, should not only influence and persuade people to respond, it should also positively effect the way they feel about the brand.

What the organisers thought in Jordan

"On behalf of the Board of Directors, members and staff of IAA Jordan, I would like to thank you for making our 3rd annual Advertising and Marketing Communications Conference, Box Basics, a major success! Initial reaction we received from delegates indicates that this years conference exceeded the success of previous years and speakers were complimented for the educational content and entertaining presentations.

This success would not have been possible if it had not been for your commitment and willingness to take time off from your schedule to fly to Jordan for our conference".

Hania Juma-Executive Manager, International Advertising Association (IAA)
Jordan Chapter

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